About Us

A Time To Watch was born to bring a curated
choice of Watch Microbrands from around the world,
based on their unique styles and designs.

Our parent company, La Musa Nova
Inc. is the Authorized Dealer of:



We are located and operate in Edmonton, Alberta and we ship from the same location to our customers in Canada.

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Our Newsletter is now sent via WhatsApp!

Join our group to receive promotions, flash sales and upcoming preorders.

Easy to join, easy to leave, if you wish to do so.

Simply scan the QR Code below to be automatically added to our Private Group.


A Time To Watch™ WhatsApp newsletter Group

* On average, we send 2/3 messages a month, no more.

So, you won't get bombarded by messages every day! *